How Pop-up Shops are Shaking up the Retail Industry
Pop-up shops have been revolutionizing the retail industry over the past few years. Instead of building permanent brick and mortar locations, many businesses are opting for temporary stagings. Such pop-up shops are beneficial for they offer a new channel for public engagement, giving customers a fresh and novel shopping experience, a break from the usual online or in-store shopping. Equally importantly, they provide businesses with unique opportunities to test new products, push excess inventory, tap into new markets or simply increase brand exposure at a relatively lower cost. However, as promising as these temporary spaces are, they do present their […]